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In the global launch of Sony’s PSP, several Asian consumer electronics vendors were sued. Sony felt obliged to take this action because youngsters and other eager gamers, especially from Europe, saw the chance to get their PSPs already in summer 2005, while PSP was only introduced to the markets in autumn 2005. Consumers placed their orders via the Internet to Asian vendors and goods were shipped via global delivery channels to gamers. For Sony, these companies were endangering its distribution and launch strategy. The question remains: was this sort of legal counterpunch really worth it – and will similar cases become a natural part of our global business reality?

Reaching and influencing the young-minded segment is ever more challenging. Consumption patterns are shifting from mass-media toward micro-media for the masses. Savvy media-empowered consumers, often under 25 years of age, are being influenced by trends from all over the globe. The knowledge and adaptation of these trends is sometimes even carried out at a faster pace than local marketers can introduce their products to the markets. At the centerpiece of this revolutionary behavior lies the broadband-accelerated Internet.

At first glance, global consumerism seems to be great news for marketers: Global marketing works, campaigns are rapidly localized, consumers do the marketers work themselves and thus fewer resources need be allocated to domestic promotions. Yet, is this really so? For many brands, marketing to the empowered youth and young-minded segment is simultaneously a dream and a nightmare. For example, knowledge such things as product bugs and negative experiences about features, design and usability,

So either you’re considering paying a visit to a certified credit counselor or you’ve already been to see one. Either way, the fact is you’re deep in debt and don’t know how you’re going to pay them off. In general, you need help. Either you’ve been overwhelmed by unexpected but necessary bills, you’ve lost your job but need to pay rent somehow, or you’ve simply lost control of your budget. Whatever the reason, you need help and a Debt Management Plan might possibly help. Whether one can or not will depend on your personal situation.

In a Debt Management Plan essentially your credit counseling
organization takes over the managing of most of your unsecured debts. They directly interact with your creditors in order to negotiate lower interest rates, eliminate fees, prioritize debt payments and arrange what you will pay. The credit counseling agency may be able to help manage most unsecured debts.

Before your sign up for a Debt Management Plan

Before signing up for any Debt Management Plan, you want to take some steps to do research and prepare yourself. The more prepared and informed you are, the better you will understand the process and options that are available to you even before discussing
the situation with your credit counselor.

We are slowly moving toward a global business environment. Many small businesses can still afford to ignore the global market. But soon every business will have to compete on a worldwide level. In order to stay competitive these businesses are going to have to stay highly efficient and effective. That means that not only the management but all staff need to work at their best.

Having workers who are stressed out or working at limited capacity due to health issues will have dire consequences to any company who fails to address it quickly and effectively. That is why the larger corporations are increasing their spending on employee wellness programs. They appreciate that all parts of the organization need to be working at peak performance. It helps with retention and reduced health plan costs as well so there really are few reasons not to provide your employees with every advantage.

The impact of employee wellness programs is so important that other countries are making big investments in their employees well-being. Canada has fallen behind the other world countries in their commitment to the new work environment. Spending only one dollar for every two dollars invested by their American competitors. As if that were not bad enough, Japan spend five times as much and Germany spends eight times as much.

If we allow our businesses to fall too far behind their competitors we may find that we become unable to remain competitive. Now is the time to make the investment. Get the new work environment in place to make Canada an attractive place to work, to attract international talent here, and stop the brain drain we are currently experiencing.

If North America wants to stay competitive on the world stage they are going to need to step up their game. We may be able to make a smaller investment than other countries because we have the skilled people already here. But we need to act fast so they are not enticed away to those other countries who are making the bigger investments right now.

The benefits of happy well-adjusted employees are well documented. The tools to develop happy healthy employees are available. The business community needs to put them in place and reap the rewards. We have always lead the world in innovation, now should be no different. If you work in HR you need to start planning for employee wellness. If you work in management you need to prepare your business for global success. If you are an unhappy employee, take heart in the knowledge that there are businesses out there who understand the importance of your happiness.

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